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Rainmakers who collaborate end up with a bigger book of business than those who hoard work.

The “new” LinkedIn debuted earlier this year to less than stellar reviews. But it’s not all bad. We’re here to help you navigate some of the less intuitive features and highlight some of the improvements. For profile tips including headline, summary, job description, and using rich media, check out LinkedIn’s New Look: What Lawyers Need […]

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Marketing departments are stewards of the firm’s online presence – from websites, intranets, and blogs to social media accounts and a slew of communication and cloud-based applications. Here are practices you can implement to keep your digital marketing presence secure. 1. Use strong passwords – “password” and “123456” are among the most popular passwords. We […]

Lawyers write. A lot. So do law firm marketers and content producers for legal vendors. We could all use some help – whether it’s for a brief, blog post, marketing copy for an advertisement or brochure, or crafting an ebook.  Here are some top resources to bookmark to up your writing game or to turn to […]

Having a visual element as part of your blog post makes it much more accessible to readers

Get new clients for your firm by opening satellite offices using inexpensive virtual office rentals or sublets in shared law office spaces. Kate is a trust and estates lawyer on Long Island and the bulk of her new business comes from referrals that she’s earned by providing great service to her clients. Most of Kate’s […]

Let’s consider a few examples of good and bad behavior when it comes to market segmentation and automation. Imagine you are planning a trip to Japan. You have never been there before and want to find out where you should stay, what sites to visit and where you should eat. If you are like most […]

If you’ve written a sentence like “the firm is escalating its scalable platforms to leverage best practices and create new paradigms for an outside-the-box solution,” I’d like you to close your laptop and never open it again. Business jargon is like kudzu in a Georgia garden — everywhere and hard to kill. It pervades bad […]

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Facebook offers one of the most targeted advertising opportunities on the Internet. Users enter all kinds of information about themselves just because of the way Facebook works. This gives the social media giant the ability to pinpoint advertising to specific users like no other company can. Among the many options Facebook offers for targeted advertising, the custom […]