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UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team […]

LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform. Not only had functionality changed, but so has the way your profile […]

Write for people. Optimize for search engines. Publishing a website or blog with useful information does you or those you’re trying to help no good if they can’t find you. That’s where search engine optimization (SEO) comes in. But it can get super complicated. The SEO world is complex. There are individuals and companies whose […]

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]

In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be someone adding their email address to your law firm’s […]

We’re excited to announce the launch of The Legal Writers Bureau, a new venture to help legal businesses produce stronger and more valuable content for their clients. The Legal Writers Bureau gives law firms and legal companies access to an elite team of award-winning writers and editors who can assist them with an array of content […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]

“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S. Bank Remember the days when the marketing […]

Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement.  The reality is when lawyers try to tell their stories or get their messages across – messages that are […]

Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital marketing and social media strategies to promote their brand, build relationships, and get clients.  Thanks for agreeing to do the interview, Kate. […]

When it comes time to make decisions about who is going to handle SEO (search engine optimization) for your law firm’s website, it’s extremely important to make sure that you’re dealing with a reputable person or agency. The wrong choice can lead to not just poor results, but actual damage, up to and including getting […]

If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform.  Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]