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Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is possible to make great gains without spending a dime on social […]

The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital marketing, which is traditionally comprised of search engine optimization, social media, search advertising, social […]

In sports, athletes with different specialties join together and combine their skills to form one great team. SEO for attorneys also requires specialty players, including on-page and off-page SEO. These two players, each holding different positions and dealing with opposite situations, come together to enhance overall SEO. On-page SEO optimizes your firm’s web pages so they […]

So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key organizing tactics and how PPC for lawyers can become a […]

Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like Brinen are meeting people and “pressing flesh” has changed dramatically. When he started Brinen […]

Did you know there are different types of SEO? In previous blog posts, we’ve discussed general SEO concepts and how keywords can improve your rank on search engines and your website traffic. In this post, we’ll talk about how you can better market your law firm to your local community by using and understanding local […]

Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the investment works. Law firm content marketing allows firms to build a following for their […]

Digital Presence Management Enhances SEO and Helps Clients Find Your Firm Online The number of consumers looking for information online has grown exponentially each year. Consumers now turn to their phones and laptops when trying to find a lawyer who can help them in their time of need. At the same time, the amount of […]

Law firm social media can be  a great marketing tool. But with so many social platforms and a high number of followers across them all, it can be difficult to keep track of every post and interaction. To help, we’ve created a list of our five favorite law firm social media management platforms and what, […]

If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]

How a former practicing lawyer used social media to reinvent his career. When Mark Cohen first embarked on the voyage that led to his formation of Legal Mosaic, he was an accomplished, prominent civil trial lawyer with a unique perspective on the global legal landscape and the increasingly complex and dynamic regulatory challenges confronting attorneys and […]

How Lawyer SEO Can Help Generate New Business Search engines can help you make your case with potential clients. They are, after all, how most people locate legal services providers. So it pays to ensure that your site is getting the best placement possible in search results. As we’ve explained in previous blog posts, the better […]