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Twitter is great for listening, learning, and engaging, and in the process, build meaningful relationships and your personal brand. Granted, Twitter can quickly become a noisy neighborhood, but you can dampen the noise for a more useful, purposeful experience. You do this by creating Twitter lists or by choosing carefully who you follow. To that […]

Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader or become one simply by adding it your title. It takes time, effort, dedication and the right mindset. […]

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.  Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, […]

Every year when ABA TECHSHOW rolls around it feels like summer camp–seeing old friends and making new ones. The Windy City may be frosty outside in March but it’s warm and sunny inside: one of the best “relationship” conferences for solos, small firm lawyers, and legal techies. Let’s get right to some of the top […]

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]

Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm provides and the issues your clients face. In general, sites that appear higher in search results will receive more […]

“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for Law Firms, a new ABA Law Practice Division book by Jordan Furlong and Steve Matthews, and I was […]

Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, reduces errors, increases […]

90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to corporations (B2B) and boutique “consumer” firms helping to solve the legal problems of individuals (B2C). Bottom line is, […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight. Placing high in the rankings in response to searches for the right keywords is crucial […]