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A recent article identified law firm RFP trends which include using legal procurement specialists and alternative fee arrangements, a deep dive into the firm’s operations, legal team diversity, technology, reverse auctions, and itemizing value-added services. In this post we’ll take a quick look at the last item: itemizing value-added services. CLE Content The article identified CLE courses […]

Law firms and legal marketers are spending tens, even hundreds of thousands of dollars for the privilege of placing their content on third party publications or distribution services. The reason law firms are willing to pay for this is to expand their reach. These publications and services have created extensive distribution networks and are (at least […]

In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential clients closer. Most of all, once you have someone’s email address, you have […]

Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing does no one any good unless they can find it. Writing a blog post or website […]

Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media elements: owned media, earned media and paid media. Owned media is a channel your company controls. There is fully […]

Are you concerned that you’re missing potential leads and clients because they can’t find you online? Are your competitors showing up in search results instead? How your site shows up in search engine results has to do with a practice called search engine optimization (SEO). SEO is not easy to understand and is constantly changing. […]

The focus today is in creating and executing a robust content marketing strategy

“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for an in-house position.” “I think I need a career change.” The above are conversations I’ve had with lawyers […]

May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last few years. The Am Law 100 appears to be separating into two distinct classes. One is an […]

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where they can endlessly write about themselves and shamelessly promote their products and services. All they do […]

LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that […]

The first step in developing a content strategy for your law firm is to identify your buyer personas. According to HubSpot, “a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” For law firms, this means a representation of who your clients are, […]