Are you concerned that you’re missing potential leads and clients because they can’t find you online?
Are your competitors showing up in search results instead?
How your site shows up in search engine results has to do with a practice called search engine optimization (SEO). SEO is not easy to understand and is constantly changing. Trying to get a handle on SEO can seem overwhelming.
In this webinar we’ll break down the basics of SEO so you know what to do when you build your website, how to improve your ranking, and what to do every time you create a piece of content.
What you’ll learn on the live, complimentary webinar:
- Why building links is important and necessary in order to rank
- How to identify the right keywords to target
- How to use Google analytics to track how users are engaging with your content
- How to use Search Console and why it’s an important tool
- What is mobile friendliness and why it’s so important
- How users interact with your content can impact rankings
Have an SEO question you’d like us to address? Please submit it in the comments section below.
Meet our presenters:
Joe Balestrino is the director of SEO for Good2bSocial. For over a decade, Joe’s expertise has helped improve SEO for some of the largest publishers, companies, and law firms, including training for firms both large and small on SEO, PPC, and lead generation.
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Tim Baran is the Chief Marketing Officer of Good2bSocial. Tim’s two decades in the legal profession has taken him from law firm library director to legal tech startup to legal marketing. He was named to the 2016 Fastcase 50 honoring the law’s visionaries, techies, and leaders.