Author: Tim Baran

Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data insights? Google and other analytics tools     Podcast […]

Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and Local, with some actionable takeaways.      For more insights, check out our upcoming […]

A recent article identified law firm RFP trends which include using legal procurement specialists and alternative fee arrangements, a deep dive into the firm’s operations, legal team diversity, technology, reverse auctions, and itemizing value-added services. In this post we’ll take a quick look at the last item: itemizing value-added services. CLE Content The article identified CLE courses […]

The latest Legal Marketing 2.0 episode covers ten essential elements to become a thought leader. It stemmed from many conversations we’ve had with lawyers and professionals in the legal space about how to build their personal brand, switching careers and how to go about getting a foot in the door, or establishing expertise to attract […]

Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing does no one any good unless they can find it. Writing a blog post or website […]

We’re excited to announce the launch of the Legal Marketing 2.0 podcast,  a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content marketing, intelligent content, measurement and analytics, lead scoring, segmentation, marketing automation, outbound and inbound marketing and much more. The podcast is hosted […]

Are you concerned that you’re missing potential leads and clients because they can’t find you online? Are your competitors showing up in search results instead? How your site shows up in search engine results has to do with a practice called search engine optimization (SEO). SEO is not easy to understand and is constantly changing. […]

“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for an in-house position.” “I think I need a career change.” The above are conversations I’ve had with lawyers […]

LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that […]

The “new” LinkedIn debuted earlier this year to less than stellar reviews. But it’s not all bad. We’re here to help you navigate some of the less intuitive features and highlight some of the improvements. For profile tips including headline, summary, job description, and using rich media, check out LinkedIn’s New Look: What Lawyers Need […]

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

Marketing departments are stewards of the firm’s online presence – from websites, intranets, and blogs to social media accounts and a slew of communication and cloud-based applications. Here are practices you can implement to keep your digital marketing presence secure. 1. Use strong passwords – “password” and “123456” are among the most popular passwords. We […]