Author: Tim Baran

Lawyers write. A lot. So do law firm marketers and content producers for legal vendors. We could all use some help – whether it’s for a brief, blog post, marketing copy for an advertisement or brochure, or crafting an ebook.  Here are some top resources to bookmark to up your writing game or to turn to […]

Twitter is great for listening, learning, and engaging, and in the process, build meaningful relationships and your personal brand. Granted, Twitter can quickly become a noisy neighborhood, but you can dampen the noise for a more useful, purposeful experience. You do this by creating Twitter lists or by choosing carefully who you follow. To that […]

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.  Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, […]

Every year when ABA TECHSHOW rolls around it feels like summer camp–seeing old friends and making new ones. The Windy City may be frosty outside in March but it’s warm and sunny inside: one of the best “relationship” conferences for solos, small firm lawyers, and legal techies. Let’s get right to some of the top […]

“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for Law Firms, a new ABA Law Practice Division book by Jordan Furlong and Steve Matthews, and I was […]

90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to corporations (B2B) and boutique “consumer” firms helping to solve the legal problems of individuals (B2C). Bottom line is, […]

UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team […]

Write for people. Optimize for search engines. Publishing a website or blog with useful information does you or those you’re trying to help no good if they can’t find you. That’s where search engine optimization (SEO) comes in. But it can get super complicated. The SEO world is complex. There are individuals and companies whose […]

We’re excited to announce the launch of The Legal Writers Bureau, a new venture to help legal businesses produce stronger and more valuable content for their clients. The Legal Writers Bureau gives law firms and legal companies access to an elite team of award-winning writers and editors who can assist them with an array of content […]

“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S. Bank Remember the days when the marketing […]

Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital marketing and social media strategies to promote their brand, build relationships, and get clients.  Thanks for agreeing to do the interview, Kate. […]

If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform.  Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]