Author: Tim Baran

What law firm CRM does really well: Communication, coordination, client service, and business development.     Chris Fritsch is Founder and President of CLIENTSFirst Consulting, a strategic business development technology consulting firm that focuses on CRM, eMarketing and related technologies for leading law and other professional services firms. Chris applies her background in law and […]

Showing appreciation has never been easier or the benefits greater yet so many don’t. All it takes is clicking the “heart” icon on Twitter. We’re not talking about Facebook here. That’s a whole other ball game where a simple “like” can set off a string of algorithms that redefines your experience on the platform. This […]

Think of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don’t do it online.       Nicole Black is a Rochester, New York, attorney and the Legal Technology Evangelist at MyCase, legal practice management software for solo and small law firms. She has been blogging since […]

You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development.     Rich Bracken, a Business Development Manager at national law firm Stinson Leonard Street and Co-Chair of the Legal Marketing Association of Kansas City, is a frequent speaker and […]

Podcasts are exploding in popularity and the legal profession is no exception. Podcasts can be newsy, entertaining, or educational. Or, a mix of all three. And, they’re great for listening at the gym or on the go. Here, then, are 10 legal industry podcasts you should subscribe to. You probably wouldn’t be interested in every […]

Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too.     Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law at Georgetown; a weekly columnist for Forbes; and a noted speaker on […]

If you have a website or a LinkedIn, Facebook, or Twitter profile, you’re engaged in digital marketing. It’s a good start but you’ll need to do more to establish yourself and your firm as trusted experts in your field to drive leads and get more business. We’ve compiled a list of essential actions you need […]

As we reported recently, according to 2017 State of Digital & Content Marketing Survey, only one in four law firm marketers say they have a documented content strategy.  I’d wager that it’s because the vast majority of content producers don’t have a content marketing mission statement – the document you need before crafting a content strategy, […]

Law firm awards submission insights and tips!        Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs arena. He works with clients to improve the quality of their content, […]

Confused about SEO? In this video and slide deck from our webinar, we look at a few of the basic cornerstones of building and executing an SEO (search engine optimization) strategy. It’s focused on the legal industry and speaks of SEO for lawyers and law firm marketers. Takeaways: How to drive more traffic to your […]

What is client journey mapping and why is it important for lawyers and law firm marketers?     Our esteemed guest on episode 5 of the Legal Marketing 2.0 podcast, Yolanda Cartusciello, is a business development and marketing consultant to law firms. She has over 20 years of experience in senior administrative roles in major […]

The chief complaint from the 2017 State of Digital & Content Marketing Survey couldn’t be clearer: In-house counsel are drowning in content, and law firms are piling it on. “I received a lot of law firm content and I deleted a lot of it,” Barbara Taylor, chief marketing officer at DLA Piper, confirms, recalling her […]