Author: Tim Baran

You can’t have a purposeful, meaningful experience on Twitter without a feed that compels you to keep scrolling, learning, and engaging. And to do that you need to follow the right people and in the process, build your Twitter community.  Related: Twitter Best Practices for Lawyers: How to Enhance Engagement.  Before we get into it, […]

  Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can […]

    Jennifer Ellis is a Pennsylvania legal ethics attorney and marketer. She helps law firms and other businesses maintain a competitive online presence. She also educates attorneys on ethical online conduct. Previously she practiced law with and managed the online presence of Lowenthal & Abrams, a medium-sized personal injury firm. Jennifer enjoys educating the […]

    Have you built a new website or redesigned your existing one and don’t know what to do next? Podcast Shownotes In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways – content, search engine optimization (SEO), and social media – from our popular blog post: You’ve Built a […]

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]

The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing up, logging in, and start writing. But the space on these platforms are rented. The […]

    Aaron is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for clients in the legal industry. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He then worked at a top political campaign consulting firm, winning a New York State […]

Law firms are not just about selling legal services but the client’s experience receiving those services. To do that you need to marry good industry insight with vigorous market research and exceptional design.     Elonide Semmes is the founder and president of Right Hat, a branding agency that focuses on helping companies that have offerings […]

How can legal marketers can use litigation funding as a differentiator for their firms’ business development efforts?        Gretchen Lyn Koehler is the Chief Marketing Officer at Bentham IMF, one of the world’s most successful commercial litigation finance firms. Prior to joining Bentham, Gretchen held marketing and business development positions at four leading […]

What are some of the most pressing issues marketers face with law firm directory submissions, and what are some of the hidden benefits? Yolanda Cartusciello is a business development and marketing consultant to law firms with over 20 years of experience in the legal industry. Website: Bernero & Press | Twitter: @Yolanda_Cartu Richard Pinto is […]

You have a solid digital marketing strategy in place, including producing useful content consistently, optimizing your site to raise your ranking, and producing occasional finely targeted online advertising campaigns. And, you dutifully post your articles and curate other useful pieces to Facebook, Twitter, and LinkedIn. Maybe you’re even posting images to Pinterest and Instagram and videos […]

How do lawyers find their niche, why is that important, and how do they grow the practice?     As one of Schwartz Law’s founding partners, Evan Schwartz is known as a highly skilled litigator and strategist. He is the leader of the firm’s Insurance Litigation, Claims & Consulting Group and Business & Complex Litigation […]