Author: Kevin Vermeulen

A law firm editorial calendar might seem like overkill for something as simple as writing a blog post two to three times a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look […]

Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and digital options increasing, it can be difficult to know which digital marketing strategies your law firm […]

In order to properly evaluate the performance of your online marketing efforts, it is important to ensure that you are measuring the right analytics. These analytics will help you pinpoint problems so you can come up with solutions tailored specifically to meet an issue. In addition, digital marketing analytics for law firms can show you […]

Your law firm’s digital marketing strategy will include multiple elements, such as paid search. To get the most from your paid search, you need to ensure your keyword list is optimized. Otherwise, you can spend a great deal of money with minimal results. The good news is that it only takes a few steps to […]

To make the most of your law firm’s SEO strategy, you should work to create content based on search intent. This idea may be foreign to many law firms, so take a few minutes to understand search intent and why it matters before getting into how to create content based on that intent. Understanding Search […]

When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to your website by providing visitors with valuable information about your law firm, your area of law, or other related topics. Podcasts […]

Most law firms are aware of Google Analytics, but that does not necessarily mean that they are using it to its full advantage. When used correctly, Google Analytics is among the most useful tools to help your firm understand your website’s traffic, so it is important to learn all you can about the platform. One […]

You should already understand the importance of SEO for your law firm as it increases the chances that potential clients will find your company when doing an internet search. Even with a reasonably in-depth understanding of SEO, you may underestimate the importance of email marketing and the role this type of advertising plays in your […]

All law firms must take steps to ensure their online presence enhances their digital marketing efforts. Another tool to help law firms grow their online presence is coming soon and has a great deal of potential: Instagram business pages. Most people are not yet aware of these new business pages on Instagram, but they are […]

Pop-ups are the windows that act out their name by popping up on your screen at the most unexpected times. Some are small, and some are nearly full-screen size. The large ones can be the most annoying to users, as they cover up the page that they’re trying to read. Is there really a good […]

Are you interested in producing better results and growing your practice through a smarter approach to web design? Chances are, the answer is yes. Traditional held beliefs about web design are becoming outdated. In today’s digital world, your website is the number one marketing and business development tool at your disposal. Research shows that most […]

Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law firm website. The goal of CRO is to ensure that you capture the contact […]