Author: Kevin Vermeulen

Slideshare incorporates social media and something lawyers are already skilled at: making presentations.

In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential clients closer. Most of all, once you have someone’s email address, you have […]

Facebook offers one of the most targeted advertising opportunities on the Internet. Users enter all kinds of information about themselves just because of the way Facebook works. This gives the social media giant the ability to pinpoint advertising to specific users like no other company can. Among the many options Facebook offers for targeted advertising, the custom […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]

Video content on the web is more popular than ever, and its prevalence is only expected to rise as time goes on. As connection speeds and processors get faster, more and more brands are choosing video as their preferred method for getting their message out to the masses. Audiences, too, choose video as their favorite […]

Law Firm SEO Market Research While keyword research is one of the most important aspects of good search engine optimization (SEO) for any law firm, to start there is like starting to read a book from the second chapter. Keyword research is a fundamental part of SEO, but it is not the first step. Before […]

Law Firm Pay-Per-Click Advertising  When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm to everyone from the people in your local neighborhood to people on the other […]

Reputation Management for Law Firms Reputation management should be an integral part of your law firm’s online presence. Without a strategy for managing the online reputation of your firm’s brand, the image you present to potential clients is at the mercy of the Internet. Just a single negative comment can do tremendous damage if it […]

SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your services. SEO should be a top priority to […]

Finding the right SEO consultant for lawyers can seem like a daunting task. It’s difficult to tell one from another. Most seem to say the same thing and promise the same kind of results. Choosing the right one can mean a steady stream of new clients, but making a wrong choice can lead to questionable results […]

SEO for Lawyers: Google Search Console Managing a website is no easy task. The bigger the site gets, and the more popular it becomes, the more work there is to do. The list of things that need to be monitored, reworked, checked and tweaked seems to be infinite. When it comes time to figure out […]

Twitter is one of the fastest-moving social media platforms on the Internet today. The site’s unique presentation style has made it one of the leading places on the web to find up-to-the-minute news and information on a virtually infinite number of topics.  With over 1 billion accounts and more than 300 million active monthly users, […]