Author: Kevin Vermeulen

Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online presence, and improving it can result in increased prospects, clients, and deals. Here are a few of […]

Many people don’t realize they are overlooking a key subset of valuable information: the search data contained within their own website. Once you figure out how to pull such reports and really dive into the data, it will feel like a new world is open to you! Analyzing web traffic is critical for so many […]

One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients. Discover why personalization is so important and how to go […]

In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director of Marketing at Shumaker, Loop & Kendrick, LLP. Jennifer oversees the […]

New Year’s is the perfect time to reflect on the past year and make resolutions for the next. It’s also the perfect opportunity for us to look back at our most popular blog posts of 2018. It’s always valuable to reflect on what people are most interested in when it comes to legal marketing, as […]

As a law firm, you understand the importance of search engine ranking and traffic, and you have likely put a great deal of effort toward ensuring these things put you close to the top of the page. But what happens following a website redesign? You do not want all your previous hard work to go […]

Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To secure the best performance, […]

Here’s the bad news: In business, online marketers often struggle with new and relevant content to drive all-important traffic and conversions on their website. Depending on your industry, it can be difficult to constantly come up with new and interesting ideas. The good news? The legal industry is ripe with topics that you can leverage […]

When it comes to LinkedIn, creating your company page is the easy part (even though it doesn’t always feel that way). It’s great to have a social media spot with your firm or company information on it – but to use it as an actual marketing tool, you need to have followers. One question we […]

For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill your funnel is a lead magnet. If you’re not familiar […]

If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails focused on generating new meetings, and your average […]

For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe.  Now, marketers are picking up on the trend in order to share insights and establish thought leadership in a new way. Content […]