Author: Kevin Vermeulen

LinkedIn Marketing Solutions offers a robust advertising platform that continues to grow, providing law firm marketers with new and better ways of reaching existing and potential clients. Once your law firm has substantial content and is active on LinkedIn, you should begin to advertise on LinkedIn. With LinkedIn ads, you can deliver messaging to a […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. As with any form of digital marketing, a proactive and […]

Your law firm’s pre-pandemic content marketing strategy won’t work in this new world. Now, your firm’s content marketing should focus on exhibiting your integrity through genuine attempts to help your clients and future clients, otherwise you risk coming off as irrelevant or tone-deaf. Here are a few thoughts on how your law firm should adjust […]

We are facing unprecedented times, and coronavirus law firm office closures are complicated,  but now is not the time to slow client communications or disrupt potential engagements. With so much happening virtually, it’s important to let clients and people searching for your firm know the ways that your availability has changed and how you can […]

LinkedIn is the most popular and successful choice when it comes to firms investing in sponsored content on social media. In fact, we found that 30 percent of the Am Law firms use LinkedIn advertising, which is a significant increase from only 10 percent just a year ago. That number will only grow as the […]

According to Deloitte’s research, nearly 75 % of millennials believe a “work-from-home” or “work remotely” policy is important today. “Remote working” is not a new concept. As per a recent study by the Bureau of Labor Statistics, one out of five professionals works from outside the office location at any given time.  Everyone, even lawyers […]

Law firms that are successful at capturing new business online focus on sending consistent and relevant messages to prospective clients. It’s particularly impactful to do so with potential clients who have already visited your website and shown interest in your practice. This re-engagement strategy is referred to as ‘retargeting’. Keep reading to learn how your […]

The beauty of digital marketing today is that there is so much information available. Legal marketers have the ability to make data-driven decisions more than ever before. In fact, there are specific marketing platforms that rely on the wealth of information available to help firms create their most effective programs. Here’s how law firms can […]

Why Predictive advertising for law firms? Predictive advertising is the practice of leveraging historical data and algorithms to accurately target audiences and optimize things like ad copy and media spends. Several platforms offer tools that study audience behavior and anticipate viewer’s needs to improve advertising outcomes. Technology continues to evolve and provide new avenues for […]

When it comes to business to business advertising, there are very few platforms that can be effective as LinkedIn. Though social media has increased in popularity for online marketing, most of those channels attempt to reach consumers. LinkedIn is the platform to be on if you want to reach more clients and prospects for your […]

You can find absolutely everything online these days. Your firm shouldn’t be an exception. In an environment where clients are constantly on their devices and the internet is the first place they turn to for information, a digital marketing strategy is an essential part of conducting and growing your business. For firms that are still […]

LinkedIn is one of the most influential social media networks with over 700 million users in more than 200 countries worldwide. It is the go-to social platform for content distribution as more than 50% of all social traffic to B2B websites and blogs comes from LinkedIn. Professionals visit the platform multiple times per day not […]