Author: Kevin Vermeulen

The legal industry is more competitive than ever, and law firms must stay ahead of the curve to ensure their advertising strategies drive results. With rapid advancements in technology, evolving social media platforms, and growing privacy concerns, firms that fail to adapt risk losing market share to competitors who embrace innovation. In 2025, law firm […]

Marketing and business development are essential for law firms looking to attract new clients, build brand awareness, and remain competitive in a crowded legal landscape. Yet, one of the most common questions lawyers ask is: “How much should we be investing in marketing and business development?” The truth is, there is no universal answer. The […]

The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss external affairs. In fact, 21% of Am Law 100 firms […]

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients. The growing importance of online marketing is undeniable. Digital marketing spending in the U.S. surpassed traditional marketing in 2019 and has only increased since then. In today’s […]

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and increase revenue.  But how exactly can your law firm align these […]

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and more dependent on balancing technology with creativity than ever before. To succeed, I believe it’s crucial for […]

With increased competition on search engines like Google and Bing, it takes a concerted effort to achieve a high ranking and even appear on page 1 of a search engine results page (SERP). For your law firm’s website to appear on page 1 organically, above your competitors, you’ve got to continuously optimize your website’s search […]

With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined 2024, but also set the stage for what’s to come in 2025. In this blog, […]

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that? Here, we’re offering ten of our best tips for optimizing your website for attorney lead generation.  How to Optimize […]

You’re likely familiar with the Americans with Disabilities Act (ADA). The ADA was passed by the federal government in 1990 to protect people who require physical accommodations from discrimination. But did you know that ADA compliance extends to websites? In fact, failure to create an ADA compliant website could open your firm up to lawsuits, […]

Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]

When it comes to law firm websites, the ultimate goal isn’t just attracting visitors—it’s converting them into clients. Website conversions are crucial because they directly affect your firm’s bottom line. A well-optimized website that encourages potential clients to take action—whether it’s scheduling a consultation, filling out a contact form, or calling your office—can make all […]