Author: Guy Alvarez

If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing and executing a social media strategy for your firm requires […]

In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers. The acquisition of these skills are essential not only to a […]

If you read our last blog post on republishing blog posts, you know there are several benefits to your firm in doing so. Refreshing blog posts help to refresh your content catalog, improve search rankings (or keep them intact), and fill up your editorial calendar during busy times. There are definitely some details that can […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. When used properly, LinkedIn can do a lot for your […]

Do you feel caught up on all things Google? With their complex and ever-changing models, it can be hard to understand how to be successful in their search engine. Just in case you’re feeling like an expert – they’ve launched a new API update to keep you on your toes! Google recently launched version 4.4 […]

To be successful, your law firm must have a well-rounded marketing strategy, including on Google Maps. Google Maps is now among the most commonly used methods of finding a new restaurant, store, or lawyer, especially given its simple integration with Google searches on desktop. To take advantage of this frequency of use, make sure to […]

First commemorated in 1958 by President Dwight D. Eisenhower, Law Day is a symbol of the United States’ commitment to the law, and a celebration of the nation’s roots. Although not made official until 1961 by Congress, the idea of a Law Day had first been brought up by the American Bar Association in 1957. […]

You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand the Role of FAQs No matter the current […]

Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite is also true. If you don’t immediately see the value to […]

If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To procure those high-authority links, you need to connect with journalists, authors, contributors, and […]

One of the best ways to advertise your law firm and increase your business is via traffic to your blog. When people read your blog, they will be more likely to view you as an authority in the world of law and think of your firm when they need services. Follow these tips to boost […]

Hashtags are one of the building blocks of social media. Heavily used on Twitter and Instagram, they are any combination of letters or numbers following the “#” sign. Hashtags for lawyers are important because they make your content (and therefore you and your firm) more discoverable, and they connect you with interested parties and potential […]