Author: Guy Alvarez

In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are equally as important for branding and to learn […]

In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s content marketing strategy. In the episode, Robert shares tips and techniques for developing engaging and effective law firm video marketing content to attract clients. […]

In this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Lawcoaching.com, where he coaches attorneys to grow their book of business and how to manage their law firms. You can connect with Anthony on his website Lawcoaching.com or on LinkedIn here. Podcast […]

In this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. Margo Aaron began her career in psychology research and fortuitously transitioned into marketing and is the founder of That Seems Important. She talks with us about how her background in psychology has […]

Building a profitable practice online and driving substantial search traffic can be an overwhelming feat for a lot of law firms. The good news is, there are a few simple ways to increase your firm’s search visibility and online presence. You can learn from the successes and failures of other firms and businesses to better […]

Your law firm likely uses LinkedIn as part of your digital marketing strategy to enable you to reach and engage with your target audience. To make the most of LinkedIn, however, you need to stay up to date with the latest updates and changes.  In its most recent  change, the LinkedIn Campaign Manager update, LinkedIn […]

Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and achieving a return on investment. Today we’re discussing how […]

Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a process of development that is collaborative, iterative, and incremental. Deliverables are created over short […]

Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority. Domain authority is a search engine ranking score […]

If your firms have multiple practice areas and branches, it may be a good idea to create multiple social media accounts to cater to specific clients. However, this may cause confusion among your clients as a result. What started as an intention to provide convenience and great impression may easily backfire. Therefore, we came up […]

By now, you may have read one of our recent blog posts featuring lawyers who are notable social media influencers. To recap, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing is when you utilize the power of these individuals’ online presence to promote […]

If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing and executing a social media strategy for your firm requires […]