Author: Guy Alvarez

Hashtags are one of the building blocks of social media. Heavily used on Twitter and Instagram, they are any combination of letters or numbers following the “#” sign. Hashtags for lawyers are important because they make your content (and therefore you and your firm) more discoverable, and they connect you with interested parties and potential […]

The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss external affairs. In fact, 21% of Am Law 100 firms […]

Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods that they have seen success with in the past. Though these mediums may be outdated in some […]

Law firms, as with any other business, should ensure they make use of SEO tactics to increase their rankings on search engines. This will boost search visibility and increase the number of potential clients who find your firm via online searches. All the information regarding SEO strategies can be overwhelming, so stick to reputable guides, […]

Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on your unique circumstances. Many of the areas where you can […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. LinkedIn continues to dominate as Big Law’s preferred social channel. […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. Twitter continues to thrive as a major platform for law […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]

In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not matter when it comes to digital […]

Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and keep existing clients happy. How Chatbots Can Help Lawyers Take some time to understand […]

How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked legal marketers at law firms to indicate how their firms are using digital […]