Author: Guy Alvarez

One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a look at a few of our suggestions. These are items that have been […]

Facebook Lookalike audiences are one of the most impactful marketing tools out there. If you’re not familiar, Facebook Lookalike audiences are made up of people who share characteristics with your current prospects or clients. You can build these audiences in various ways – by uploading a prospect or client list, compiling data on engagement on […]

Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency – including your website. In fact, 53 percent of mobile […]

Can a free ebook help you grow your practice? Absolutely. While it certainly takes some time and effort to craft an eBook worth sharing, it’s much easier than publishing a printed book – and yet it can still yield many of the same benefits. By targeting a specific audience, discussing some of their most pertinent […]

Last week, LinkedIn made a new announcement about the future of LinkedIn Groups. Law firms that use LinkedIn for professional networking or legal marketing will want to ensure that they understand what the changes are and how it may affect their current efforts. LinkedIn announced the return of new LinkedIn Groups to the mobile version […]

As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]

How often do you use Facebook? How about other social media? Do you consider what happens to information that you’re willingly sharing? Even if you don’t give much thought to these concerns in your personal life, if you’re marketing your law firm in today’s world, you need to start. Consumer privacy, data leaks, and questions […]

Legal vendors are often incredibly sales focused, meaning they spend the bulk of their attention, budget, and effort on the bottom of the sales funnel – where leads are converted into clients. In the past, most SEO professionals have also focused on the bottom part of the sales funnel. However, digital marketing is changing which […]

Many law firms have recently launched new websites or are in the middle of a redesign. Having a great looking website is only the first step. Once the new site is launched, your next focus should be how to get your website to rank highly on search engine results pages. This will enable your firm […]

What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing campaigns target certain niches by creating premium content relevant to a target audience. A campaign-driven […]

In the last few years, marketing has changed significantly. One of the most significant differences is that most industries are now focusing on transforming the client experience. In the legal industry, however, very little has changed. Below, we explore a few simple ways you can enhance the experience of your clients while distinguishing your law […]

It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and business development efforts while you’re on vacation? We all know that […]