Author: Guy Alvarez

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. Fortunately, many online tools are available to help you create and execute more effective marketing. In fact, according […]

The benefits of your law firm’s blog should not be understated. A blog fraught with accurate, relevant, and engaging content can earn your firm recognition as an authoritative source and thought leader. In fact, 56% of marketers who leverage blogging say it’s an effective method. Want to start getting results with your blog? Here are […]

Implementing more automation in your firm can reward you with serious benefits. Automating marketing tasks can help you to segment and schedule communications, follow up with certain leads, and remind team members of important tasks. However, many people aren’t aware of all that automation can do or how to start down the automation path in […]

Increased website traffic is a significant benefit of social media marketing. In fact, according to research, marketers say it’s the second most cited benefit (just behind brand exposure). However, gaining this traffic requires some thoughtful effort. Here are some great tips to help increase law firm website traffic with social media. 1. Optimize Your Profiles […]

Having a great LinkedIn summary is essential. It’s one of the most important areas of your entire LinkedIn profile: It sums up your professional history, qualifications, and personality. It’s where you get to lay down a compelling, original first impression to potential clients, and the universe of other professionals who are going to head to […]

Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you doing the right things to reach your audience on YouTube? How do you know? Follow this guide on analyzing […]

Today’s competitive landscape is increasingly digital. That’s not a problem for people who are particularly savvy when it comes to digital channels….but that’s not usually the case for attorneys who spend their time honing legal expertise. If you have found your practice struggling to make revenue goals or generate the leads you want (or even […]

A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps necessary to make sure your newsletter […]

2021 was an unprecedented year for digital marketing amongst law firms. Many turned to new and creative ways to connect with their audience and amplify their voice. However, with such a fast-changing world, many law firms are wondering how to keep up with legal marketing trends. Here are our predictions for what will trend in […]

Online marketing is a broad term that covers all manner of digital brand building and lead generation. The internet evolves constantly, but it’s important to understand how to use online marketing for law firms – because most potential clients convene there every day. Keep reading to learn more about how to meet your future clients […]

Out of the wide array of social media platforms available to law firms, Instagram is not one of the most frequently utilized. With more than half of its users worldwide being 34 or younger, it’s understandable why law firms and lawyers alike are skeptical to bring their advertisements into the outlet. However, Instagram’s features and […]

Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]