Author: Talia Schwartz

If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of. Many times, it’s tempting to dive right in and try to make […]

LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” – or content that is posted to a profile and disappears after 24 hours. Users can post text, videos, or images for a brief period (up […]

Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we know a thing or two about webinars. We’ve hosted and promoted webinars for our clients and for ourselves for […]

Twitter is one of the world’s most popular social media platforms with over 335 million users. It’s no wonder so many law firms want to tap into the potential of Twitter for their own social strategies. The trouble is, most law firms don’t know how to optimize their efforts to get the most out of […]

Your law firm just hosted a successful webinar – you had great interactions with your attendees, your speakers were compelling and on point, and you’re feeling great. Now what? Do you archive the webinar and never think about it again? Absolutely not! You’ve just created a ton of valuable content that you can repurpose and […]

You’ve likely heard the buzz around popular social media platform TikTok, which now has 800 million monthly active users and is the third-most downloaded app globally. The social video sharing app allows users to craft short-form mobile videos — up to 60 seconds to be exact. And no, you don’t need to be a professional […]

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially as more of us continue to work remotely. However, implementing, maintaining, and optimizing your law firm’s […]

Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business development strategies. But Google Analytics surfaces so much data, it’s hard to know […]

You’ve probably noticed an uptick in online events lately, and maybe even hosted or participated in some. With a surge of Covid-19 shutdowns, many seminars, networking events, and launches have moved into a virtual space. In a timely move, LinkedIn has enabled their live streaming and live events tools, allowing lawyers to connect with their […]

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the perfect time for law firms to amplify their social media marketing to build relationships with new and existing […]

We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law firm’s marketing efforts. But are you testing the right things? Here are […]

Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your practice, recruit new talent, and interact with clients. Incredibly, Instagram […]