Author: Talia Schwartz

Video marketing this year is more beneficial to your law firm than any other time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming repeat business, and everything in between. In particular, video can help improve your law […]

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]

What are the key steps to creating an epic, results-oriented paid advertising campaign on social media? Whether you want to improve your law firm’s brand awareness, generate webinar sign-ups or bring in new clients, social media is a great place to advertise. Social ads can be hyper targeted, clients can interact with them, and you […]

Do you want to create more effective social media ads for your law firm? Wondering how to write ad copy that produces conversions? When it comes to social media advertising – whether it be on LinkedIn or Facebook – it’s important to write copy that is compelling and personalized to your audience so that they […]

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to garner the most website traffic of any legal news website in the United […]

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to grow our law firm? Well in this post, we’re […]

General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media content. There are several ways to make your law firm’s online and social media content more noticeable, […]

Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]

LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren’t generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a networking event, LinkedIn works best if you actively engage with people […]

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more […]

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will […]

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
 or prospect is typing, what keywords they’re using to find a law firm like yours, is a coveted insight because any […]