Author: Talia Schwartz

The Top 5 Metrics to Include in Your Law Firm’s Social Media Reports

Today’s digital marketing platforms offer plenty of analytics so that you can measure performance, and social media networks are no exception. Reporting on social media is increasingly easy, quick, and able to be automated. Despite the breadth of analytics available, there are some data points that are more valuable than others. Below are the most […]

5 Underused Video Ideas to Generate Leads for Your Law Firm

Video marketing this year is more beneficial to your law firm than any other time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming repeat business, and everything in between. In particular, video can help improve your law […]

6 Questions Lawyers Should Ask Their Marketing Department

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]

The Law Firm Guide to Creating a Winning Paid Social Campaign

What are the key steps to creating an epic, results-oriented paid advertising campaign on social media? Whether you want to improve your law firm’s brand awareness, generate webinar sign-ups or bring in new clients, social media is a great place to advertise. Social ads can be hyper targeted, clients can interact with them, and you […]

Instagram Tips for Law Firms

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to grow our law firm? Well in this post, we’re […]

How to Integrate Motion Graphics in Your Law Firm’s Content Marketing

General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media content. There are several ways to make your law firm’s online and social media content more noticeable, […]

Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads

Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]

The Right and Wrong Reasons for Lawyers to Join LinkedIn Groups

LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren’t generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a networking event, LinkedIn works best if you actively engage with people […]