Author: Talia Schwartz

Law firms should not ignore Instagram. It has quickly become one of the most popular social media platforms, with over 1 billion monthly active users. Firms can use Instagram to catch the attention of new clients, stay engaged with former clients, and to recruit new top talent. With so many engaged users on the platform, […]

Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google Ads platform, which can have a significant and positive impact on your law firms’ Google Ads campaigns. With this new option, legal marketers can fine-tune […]

LinkedIn has more than 660 million users in over 200 countries, making it the most popular business social networking platform worldwide. LinkedIn is unique in that its audience is educated, affluent, and already in a professional setting. The online professional network is a must-have for law firms seeking to build brand awareness, cultivate relationships, and […]

A law firm website must be comprised of engaging and educational content in order for it to rank in a competitive position on Google. This applies to all of your website pages – practice area pages, attorney bio pages, and blog pages. However, it’s simply not enough for your website to be rich in thought […]

Podcasts are engaging and convenient for listeners. They’re the ideal content type for multi-tasking, which most of us are doing on a constant basis. Podcasts are the perfect addition to any existing content strategy as the audience is prolific. It’s reported that there were 48 million weekly podcast listeners in 2018 and the audience is […]

In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing out on valuable leads and revenue. We are often asked about the key components […]

The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness about the value of digital marketing for business development. When we […]

In its nascency, Instagram may not have been worth a lawyers’ time, as the platform’s audience skewed very young. However, just like Facebook’s audience has grown to be much more diverse in age, so has Instagram’s. Furthermore, did you know that Instagram has reached one billion active monthly users? According to a report by HubSpot, […]

Google is pushing the entire web towards secure, encrypted connections. The search behemoth already blocks some types of “mixed content” on the web but now things are getting more serious. Google announced that starting in 2020, Chrome will block all mixed content by default, disabling some existing web pages. Find out what this all means […]

To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some […]

Instagram is one of today’s most popular social media platforms. According to Sprout Social, 1 billion people access the app daily. With such a large user base, there are plenty of opportunities for law firms to connect and interact with their target audience. Savvy lawyers and law firms promote themselves on Instagram in order to […]

Legal marketers have realized the power and influence social media has on their law firm’s brand. There is no better platform that can do all of the following – increase your firm’s visibility, gain clients’ trust and build relationships. Savvy marketers know that it’s not enough to just have a business page with a few […]