Author: Talia Schwartz

Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated. In this blog article, we point out some common mistakes that can hinder the […]

You might have heard of Apple’s iOS 14.5 update. That’s because it’s pretty groundbreaking. The initiative delivered a major change to targeted advertising on their devices, which is essential to most of the publishers of online content (like Facebook, Google, news outlets, etc). Here’s what law firm marketers need to know about Apple’s latest iOS […]

You’ve probably heard people talking about Clubhouse. It’s a new audio-only social media platform that’s in the invite-only stage, so it’s a great time to create a strong presence and start building your following. Here are seven tips that help lawyers stand out on the platform. Following these guidelines will only help to increase authority […]

Content is king and many legal marketing teams have invested in niche content marketing experts. In fact, 73% of businesses have a designated employee responsible for monitoring content creation. However, content marketing continues to evolve in today’s digital landscape. Law firm content marketers will continue to hone their skills across these areas in order to […]

In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process can seem overwhelming, particularly for lean marketing teams that are […]

Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use it to its fullest potential. If you have doubts that your law firm’s CRM […]

An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along the way. What does data health have to do with your law firm’s account-based […]

People decide whether or not they’re going to follow your law firm on social media the minute they land on your page. Generally, people will judge a firm’s social media presence on two factors: how interesting the content is and how it appears visually. So much of social media is about perception and design plays […]

Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage your followers, and constantly find new ones. Organic growth takes time and effort, but it’s possible […]

Clubhouse is without a doubt the hottest new social media platform for lawyers. Although it was only recently launched in April 2020, in less than a year the platform has amassed a whopping 10 million users.  Because of Clubhouse’s growing popularity, lawyers are becoming more curious about how they can leverage the app for building […]

How is it that you can post to social media so often with seemingly well-written content but people just aren’t engaging with it? Law firms, big and small, want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Furthermore, social media algorithms […]

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform.  Unlike most Legal Marketing 2.0 Podcast episodes, this show’s guest hosts the show. Leia talks with Guy about Good2bSocial’s […]