Author: Good2bSocial

As a legal professional, there are numerous ways to use LinkedIn to your advantage, including as a way to network and promote your events. Even without a direct feature on LinkedIn for events, there are plenty of strategies for promoting activities off the platform, but LinkedIn is taking this to the next level. The professional-oriented […]

In this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. Podcast Show Notes Janine Buis of GrowthTera is an experienced business leader, helping organizations build meaningful connections between customers and employees – as a marketer, strategist, M&A integration leader, human resources […]

In this year’s Social Law Firm Index, we highlighted the growing importance and adoption of interactive content for law firms. Interactive content can include quizzes, assessments, tools, and surveys and is one of the best ways for law firms to facilitate engagement across digital channels. This type of content can give law firms a competitive […]

In this podcast, Tom Tate of AWeber discusses how to grow your law firm’s audience with email marketing and provides tips for delivering emails your clients actually want to receive. Podcast Show Notes Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates […]

You’ve heard us say it before: content is king. In today’s world of digital marketing, content can make a huge difference to your bottom line. The right technology is key – and the options can seem endless. The Content Marketing Institute recently released a study comprised of feedback from over 700 companies across a variety […]

In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. Podcast Show Notes Kathy D’Agostino is a Business Coach, Trainer and Speaker for her company Win at Business Coaching, LLC. She works with entrepreneurs and small […]

Your law firm should not overlook the power of social media marketing, particularly Instagram. Remember that simply posting photos or videos on Instagram under your profile will not be enough. To view those, someone would have to already follow you or happen to stumble across your post. To increase the chances of someone seeing your […]

The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their marketing efforts on a content strategy. If you’ve been following this […]

In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger relationships. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the […]

In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered […]

In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new SEO strategies large firms should use to rank higher on search engines. Podcast Show […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Custom targeting options on paid LinkedIn allow your firm to connect with website visitors, key accounts, or mailing lists for hyper-targeted marketing that is more likely to generate new clients. Here’s how. Website Retargeting This form of marketing is becoming […]