Author: Good2bSocial

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social media won’t do much for you – you need to focus on the ROI of your strategy. One […]

A strong personal brand can differentiate you in the market, enable you to establish yourself as a thought leader in your industry and give you a competitive edge. As a lawyer, the purpose of having a strong brand isn’t just about being well known in your practice area, it’s about leveraging the power of your […]

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and utilizing a digital marketing strategy to drive traffic, law firms should ensure that client testimonials are published on their website. In […]

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging especially when time and resources are limited. That’s where generative AI comes in. When used wisely, generative AI can streamline content […]

If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You know that attracting new visitors and leads is about a lot more than just churning […]

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually hinder results. One of the key marketing metrics that every law firm […]

In recent years, it has become increasingly important to have a well-made website. In the world of legal marketing, having a trustworthy website is of the utmost importance. If a potential client visits your website and doesn’t like what they see, this can easily turn into them exiting out quickly. For legal marketers, this means […]

Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a social media following, individual lawyers can enhance their reputations and facilitate greater reach for their […]

Imagine a potential client asks Google Gemini, ChatGPT, or Perplexity AI for the best law firms specializing in corporate litigation. Your firm has performed well in traditional search rankings for years, but when the AI-generated response appears, your firm is not mentioned at all. No ranking, no visibility, no link. This is the new reality […]

You’d probably be surprised to learn how many people are affected by disabilities. In the United States, 1 in 4 people live with a disability. That’s probably more than you would have thought – and it’s certainly more than websites account for. Only 10% of the internet is accessible to those with disabilities. Websites are […]

In legal marketing, making strategic SEO decisions without data is like arguing a case without evidence. A data-driven approach ensures your firm isn’t relying on luck but instead leveraging insights for consistent online visibility and lead generation. But how can law firms effectively use data to guide their SEO efforts and ensure they’re optimizing for […]

Many law firms have recently launched new websites or are in the middle of a redesign. Having a great looking website is only the first step. Once the new site is launched, your next focus should be how to get your website to rank highly on search engine results pages. This will enable your firm […]