Author: Good2bSocial

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein & Lehr for 13 years. Her time at the firm also includes […]

In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer. She has covered the business of law since 2005. She works closely with editors of […]

If you search on Google, then you’re familiar with featured snippets. Always helpful, have you given much thought to how these are selected? They are key for your firm’s content and SEO efforts, for a few reasons: They make search easier for users – which directly contributes to rankings and credibility with search engines. Featured […]

How are you feeling about your marketing efforts in 2019? What changes are you going to make for the new year? If you are not thinking about increasing digital efforts, you might already be behind where you need to be. In the study we shared recently, we talked about the status of marketing for law […]

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client centric content and utilizing a digital marketing strategy to drive traffic, law firms should ensure to have client testimonials published on their website. […]

In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. Podcast Show Notes Author of 11 books, veteran of over a thousand live presentations to firms ranging from Reed Smith to Fish Richardson as well as speaking […]

LinkedIn is widely known as the most important social and communication platform for professionals. Not only does it allow you to build credibility for your company and brand, it’s a great tool for networking and marketing. Are you using it effectively? At the start of the new year, why not make a resolution to start […]

In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. Podcast Show Notes Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and career consulting firm that helps executives market themselves to achieve their career goals. […]

In September, we partnered with Legal Marketing Association to conduct a survey of several law firms on their digital marketing efforts. We were able to share a wealth of valuable data about what firms are doing, how they’re measuring, and where they can improve when it comes to digital marketing. The biggest takeaway? Many firms […]

As a law firm, you will need to keep your website and social media pages active and engaging, which requires a steady stream of content. In today’s world, simply creating written posts is not enough; you need images to keep things interesting. Studies have shown that blog posts and social media posts that include images […]

The Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this year’s index and provide insights into how our ranking algorithm has […]

There are many tools available to help law firms with all aspects of their functionality, including Slack. Slack is particularly useful for communications when it comes to law firms thanks to its confidentiality, ease of use, and other features. For several years already, Slack has proven itself to be a useful asset for law firms, […]