Author: Good2bSocial

In what seems like a weekly occurrence, we hear from law firms wanting to know how they can grow their following and reach on social media. While there are many way to grow your audience on social media, typically we recommend two main methods: employee advocacy and influencer marketing. Each of these has their own […]

Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of respondents never use segmentation, Why Email Segmentation Matters Research from eMarketer found […]

In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast Show Notes Carla Johnson, founder of Type A Communications, is a world-renowned storyteller, an entertaining speaker, […]

On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand marketing and increase revenues. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

According to a survey by Corporate Counsel Magazine, client alerts are one of the most valuable forms of law firm related content. In this competitive environment, law firms must realize that clients are paying for value and not just for hours of work. In order to remain top of mind, constant reminders in the form […]

Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all […]

If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification. Even so, several changes may require an adjustment period. […]

One question frequently asked by lawyers is, “What is the right percentage of revenue I should invest in my marketing/business development efforts?’”   The truth is there is no definite answer. It depends on your firm’s goals, strategies, your priorities, and the status. Once you answer these questions you begin to put together a budget […]

If you are wondering whether it is worth the time for your law firm to invest in Facebook ads, consider this: Daily users spend approximately 41 minutes each day on the social media platform. Clearly, Facebook is still extremely relevant. While all social media platforms offer varying benefits for advertising, Facebook is a smart choice […]

For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon; however, that icon will be replaced with an additional […]

Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered […]

Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the homeless. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]