Author: Good2bSocial

Not all social platforms are created equal. You know this, but have you considered how your use of visuals should vary based on each platform? Every social channel will have their own best practices to engage your audience. The images and visual aids you choose are a big part of building a bigger, more active […]

Featured snippets are the boxes that you see at the top of certain Google search results pages. These snippets deliver a brief answer without users having to click through. While featured snippets make search easier for users, they can be frustrating for firms trying to get a click back to the content on their website […]

This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed Insights, and take a look at your current breakdown. You’ll […]

Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement. Imagine your typical client alerts or firm […]

Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This strategy worked so well; it brought them to the top search result for queries of […]

In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]

Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms actually posting on the image-centric site? And […]

In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP,  joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is Marketing Technology Director for Fox Rothschild LLP, an AmLaw 100 firm.  In his […]

Law firms are always looking for ways to grow the number of followers and reach on their social networks. One great tactic to accomplish this is influencer marketing. You might have heard of influencer marketing before. You might even know that it’s a big trend in the marketing world, literally changing the face of promotions […]

Twitter is a great social media channel for law firms looking to raise awareness of their services and enhance their thought leadership position. Many law firms focus on creating and curating quality content, gaining and managing followers, and working on engaging with their target audience, Twitter marketing requires significant time and resources in order to […]

In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Many firms want to move from a brochure-like website to a more modern site, optimized for lead generation. However, they often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be […]

In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered […]