Archives: Podcasts

In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast Show Notes Carla Johnson, founder of Type A Communications, is a world-renowned storyteller, an entertaining speaker, […]

On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand marketing and increase revenues. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all […]

Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered […]

Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the homeless. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes […]

Today, Guy Alvarez discusses GDPR and the challenges and opportunities it presents to marketers at law firms and legal services companies. Listen in for an overview of the major changes this new privacy policy will have on legal marketers as well as several suggestions for using GDPR regulations as an opportunity to strengthen the relationship […]

Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews.  Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

A year ago we launched the Legal Marketing 2.0 podcast and what a journey it’s been. It’s exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we’ve received, the conversations we’ve had, the relationships we’ve gained, and the interest it has spurred in our services, including […]

Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite […]

How do you create client loyalty? it’s all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Subscribe to the Legal Marketing […]