Archives: Podcasts

Podcast Ep. 55: Tips on Remarketing for Law Firms

Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered […]

Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing

Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the homeless. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Ep. 53: The Value of Digital Knowledge Management for Lawyers

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes […]

Podcast Ep. 52: How Will GDPR Affect Legal Marketing?

Today, Guy Alvarez discusses GDPR and the challenges and opportunities it presents to marketers at law firms and legal services companies. Listen in for an overview of the major changes this new privacy policy will have on legal marketers as well as several suggestions for using GDPR regulations as an opportunity to strengthen the relationship […]

Podcast Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews

Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews.  Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Podcast Ep. 49: Eric Fletcher – Leadership Starts with Listening

Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Podcast Ep. 48: The Changing Role of Law Firm Marketers With Kevin Vermeulen

Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite […]

Podcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson

How do you create client loyalty? it’s all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Subscribe to the Legal Marketing […]

Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard

There’s a journey every prospect goes through to become a paying client. Inbound marketing serves up useful content for every stage of that journey. HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get […]

Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies

What is “content”? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes. She’s the Head of Content at MarketingProfs and knows of what she speaks. Three steps to a content marketing strategy: GAP – Goals, Audience and Plan. […]

Podcast Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development

Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Keynote speaker, consultant, author, and legal commentator, Timothy B. Corcoran chats with Good2bSocial founder, Guy […]