Archives: Podcasts

There’s a journey every prospect goes through to become a paying client. Inbound marketing serves up useful content for every stage of that journey. HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get […]

What is “content”? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes. She’s the Head of Content at MarketingProfs and knows of what she speaks. Three steps to a content marketing strategy: GAP – Goals, Audience and Plan. […]

Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Keynote speaker, consultant, author, and legal commentator, Timothy B. Corcoran chats with Good2bSocial founder, Guy […]

Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path.  Subscribe to […]

Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships: figuring out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? […]

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyer’s journey in the search for legal services and how marketing automation helps to pinpoint […]

Lawyers sell their knowledge and know-how. But how does one demonstrate what they know or that they are a player in a particular field? Jennifer Schaller joins us on the Legal Marketing 2.0 podcast to discuss content marketing, and in particular, thought leadership marketing.   Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each […]

Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard a similar response. In this episode of the Legal Marketing 2.0 podcast, Vikram Rajan talks about why and how lawyers can get authentic testimonials from passionate clients. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Is social media the new public relations? I posed this question to our guest Ryan King the ‎Director of Communications at the law firm of ‎Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or […]

Editor’s note: At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts.   Subscribe to the Legal Marketing 2.0 Podcast via Apple […]

Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. […]