Archives: Podcasts

In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing.   Podcast Shownotes Karta Legal LLC is a woman-owned consulting firm with a focus on legal technology services and IT. Karta […]

In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias. Podcast Show Notes The mission of Freeman Means Business is to create equity in the workplace. Susan’s goal is to help women in business communicate effectively with the world — and to help men communicate […]

In this podcast, Betiayn Tursi, the global chair and co-founder of the Women In Law Empowerment Form (WILEF), talks about why women should build a social media presence, and how it can enhance their professional development. Podcast Show Notes Betiayn is responsible for the strategy and growth of WILEF. For more than 30 years Betiayn […]

In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and public relations, with an award-winning record of working with clients to develop their profiles, […]

In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. Podcast Show Notes Andrew Blum is a PR consultant and media trainer and principal of AJB Communications. As a PR executive, and formerly […]

In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product. Janet Falk is a Public Relations and Marketing Communications professional who advises attorneys with a solo practice or a small law firm. She has placed clients in top-tier media and industry trade publications read […]

In this podcast, Roy Sexton discusses how to win the room when you’d rather stay home – the benefits of introversion. Roy is a Marketing Executive, Author, Public Speaker, Community Leader, Arts Advocate, Animal Nut, Comic Book Reader, Toy Collector, and self-proclaimed Nerd. He has nearly 20 years of experience in marketing, communications, business development, […]

In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing brand, marketing and communications at a Fortune 500 tech company. […]

In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business development for Pryor Cashman, a 175-attorney midsize firm with offices in both NYC and LA. In […]

In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. Podcast Show Notes Hank Grezlak is the Editor-in-Chief for ALM’s Legal Themes, Regional Brands, and Law.com. He runs ALM’s legal newsroom that produces all of their U.S. legal publications, […]

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables search engines to have a better understanding of what is being discussed […]

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein & Lehr for 13 years. Her time at the firm also includes […]