Archives: Podcasts

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communications at Bracewell, where he works to implement integrated communication strategies and supports revenue through the growth of digital and social media. Jay also handles branding, brand management, PR, video marketing, and content marketing. In today’s […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social media, marketing, communications, sector-focused sales, client development, coaching, business development, and lateral […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces. With deep experience in complex family law litigation and premarital agreements, he provides tactical representation in the most […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Applecart. Applecart is an enterprise technology platform defining the new category of “decision maker marketing.” The platform has been used by hundreds of industry-leading organizations, including 20+ members of the Fortune 500 to market […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Buie, Esq. Elise is a passionate, creative, problem-solving attorney and founder of Elise Buie Family Law Group, who creates family law and estate planning solutions, not obstacles, for clients. Elise opened her firm during a period of personal adversity. Now in a […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15th year, WILEF is at the forefront of making women in law firms write their success stories. WILEF also […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lee Garfinkle, the Chief Client Development and Relationship Officer at Goodwin, an AMLAW 25 firm with offices in the US, Europe, and Asia. Lee has held senior-level client and marketing roles in law firms for almost 18 years and was a management […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and account-based marketing across new business and customer expansion. Kasey is a member of the Terminus Executive […]

In this episode of the Legal Marketing 2.0 Podcast, Guy sits down with Kevin O’Keefe. Kevin O’Keefe is founder & CEO of LexBlog, the leading provider of digital publishing solutions to the world’s largest law firms—and home to the world’s largest legal blogging community. Kevin, a former trial lawyer himself, is one of the key […]

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney specializing in insurance defense for a law firm […]

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications initiatives for the firm’s Litigation Department. Ms. Piccolo-Ingram has particular expertise in developing performance metrics […]

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle. She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she’s an expert at creating online and […]