Archives: Podcasts

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms’ reputations in their industries. Morgan has a passion for the ever-evolving healthcare M&A landscape, given her prior experience in the healthcare industry. She transitioned into the legal industry about 8 years […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic Projects and Initiatives for Wiggin & Dana, he supports the firm’s COO to […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and Cole is also a Mansfield Rule certified firm, established […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. ​​Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey & St. John – a California-based real estate law firm with a concentration […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in marketing and business development along with almost […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Amanda Schneider to discuss the benefits of including clients in your digital marketing efforts. Amanda is the CMO of Epstein Becker Green where she oversees a team of business development, communications, and marketing operations professionals. She also staffs the Firm’s Board of […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosa Colón to discuss how law firms can use video and podcasting to reach their marketing goals. Rosa is the marketing technology manager at Lowenstein Sandler LLP where she manages the firm’s day-to-day digital marketing needs. This includes their website, website development, […]

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon Communications. For over 20 years Marsha has helped lawyers and executives communicate more effectively in order to get more business through presentations, public speaking workshops, business […]

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced corporate and telecommunications law at both small and large firms for 15 years. […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development, communications, branding, and marketing technology initiatives. She works with her team to facilitate collaboration […]

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the communications program at the firm. Lastly, she is also a member […]