Archives: Podcasts

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law.  Alan […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne & Parke in 2017, Emily has led several special projects for the firm, […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the […]

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman’s Chief Marketing and Client Development Officer. Iris oversees the firm’s client development team to advance the overall strategic plan of the firm by continuing to grow the firm’s client base while deepening existing client relationships. She works closely with […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications, and market-driven initiatives.  She has over 33 years of experience in law firm marketing and is currently the Chief Marketing Officer at the […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP. She has served in various roles within the marketing field for nearly a decade and has worked in the legal space for over half that time. At her current […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia’s mandate is to amplify the brand of the firm, market the practices and industry groups, and enable the lawyers to deepen relationships with current clients and create relationships with prospective clients. She holds a […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff’s personal injury law firm based in Los Angeles with offices throughout the country. He is the author of The Lawyer as CEO, a book that has obtained record-setting results. He […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Koree Khongphand-Buckman, the CMBDO at Foley & Lardner LLP. Koree is responsible for leading the firm’s business development, marketing, client service, and branding efforts for Foley & Lardner. She’s been involved in legal marketing for about 16 years and has been leading […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves […]

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York and joined the firm in 2021 after managing global communications at NASDAQ for five years. Before joining the legal industry, Allan has about 20 years of capital […]