Tag: Twitter

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

In September, Twitter launched a test which gave a select number of users an expanded character count per tweet. The most iconic feature of Twitter has always been the 140 character limit on tweets which reduced tweets to short, direct sentences. The company announced their test was successful and that they are implementing their new […]

You can’t have a purposeful, meaningful experience on Twitter without a feed that compels you to keep scrolling, learning, and engaging. And to do that you need to follow the right people and in the process, build your Twitter community.  Related: Twitter Best Practices for Lawyers: How to Enhance Engagement.  Before we get into it, […]

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

Showing appreciation has never been easier or the benefits greater yet so many don’t. All it takes is clicking the “heart” icon on Twitter. We’re not talking about Facebook here. That’s a whole other ball game where a simple “like” can set off a string of algorithms that redefines your experience on the platform. This […]

Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.

When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]

With more than 313 million active users per month, Twitter has taken the world by storm. Twitter’s stated mission is to give everyone the power to create and share ideas and information instantly. Seventy-nine percent of Twitter users live outside the United States, and the platform drives one billion unique visits monthly to websites embedded […]

Twitter is one of the fastest-moving social media platforms on the Internet today. The site’s unique presentation style has made it one of the leading places on the web to find up-to-the-minute news and information on a virtually infinite number of topics.  With over 1 billion accounts and more than 300 million active monthly users, […]

In the last 2 months, Twitter announced new features to its platform that may affect a law firm’s digital marketing strategy

For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.