law firm content marketing

11 Best Live Chat Apps for Lawyers

by Guy Alvarez • November 2nd, 2022 • Legal Marketing | Blog

The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demandslive chat apps for law firms convenience. Live chat apps expedite your first contact with potential clients visiting your website and provide reassurance that you’ll be available at all hours. Live chat apps also allow you to engage with and capture more information on your website visitors. That being said, integrating AI-powered live chat apps into your law firm’s website can give your firm a competitive advantage. If your law firm is successful at driving traffic, live chat apps can assist in converting those visitors into qualified prospects for your firm. In this blog post, we compare some of the best live chat apps for lawyers.

1. Ngage Live Chat

Ngage Live Chat focuses on lawyers and other professional services. Many law firms use this chat, and it offers service-oriented representatives with law practice understanding and knowledge 24/7/365. Ngage offers live call transferring, Google business chat and Facebook messenger integrations, Text-to-chat, Avvo and chat, and Spanish Chat. Ngage can also integrate with most any CRM tool.

2. HubSpotemail marketing for law firms

HubSpot’s live chat tool is fully integrated with a chatbuilder so set up and use is easy. Also, due to HubSpot being a full customer relationship management system, you can easily track conversations that you’ve had via chat and view them alongside the users’ other activities and conversations. Law firms can get started with this tool for free.

3. Acquire

Acquire offers a messaging app for lawyers that works to overcome potential client frustration. One of these features is chat continuation, which lets clients continue a chat they previously closed. There are also built-in client-feedback tools.

4. ApexChat

ApexChat specifically created its live chat for law firms and a few other business categories, so you can expect law firm-specific features. It has been around for more than a decade and includes chat agents with legal experience available 24/7, plus live call transferring.

5. Client Chat Live

Client Chat Live was created in 2008 by and for lawyers. It offers flat-rate pricing with quotes on request and free demos. Getting started is easy, and you get branded chat boxes, customizable responses and scripts, immediate transcripts, monthly reports, and operators available 24/7/365.

6. CUGIClive chat apps for law firmss

Specifically targeted to law firms (among other sectors), CUGIC offers multiple packages and a free trial. It has been around for more than a decade and has clients in more than 60 countries. It is customizable and multilingual and can include tracking.

7. Legal Chat 24/7

As the name implies, Legal Chat 24/7 is a live chat app targeting lawyers. You pay per lead, and setup is easy. The product comes with access to operators 24/7/365, all of whom have training using legal language. You can use customized scripts and always receive the transcripts.

8. LiveChat

LiveChat can seamlessly integrate with most of the website platforms and CRMs that you come across. It also offers message sneak peeks so you can see what prospects are writing. There is also the ability to label chats.

9. Pure Chat

Pure Chat is free and works well as a first live chat for lawyers. There are multiple customization options and a separate email form for times your chat is unavailable. This way, your law firm never misses an opportunity to engage with a potential client.

10. Zendesk Chat

Zendesk Chat is a popular live chat app for lawyers and other professionals. There are many plans to choose from with a free trial available. The chat feature works well with the other Zendesk services, and 30,000 businesses use it. The features include customization, branding, chatbots, reporting, file sending, chat ratings, offline forms, visitor lists, and triggers.

11. Zoho SalesIQ

Zoho SalesIQ comes from the same company as Zoho CRM. It is not specific to law firms but has more than 100,000 users around the world. It works well for law firms of any size and offers live representatives.


Live chat apps allow lawyers to answer their visitors’ questions in real-time, “speak” to them in a personalized manner, and therefore capture more prospective clients online. Now that you’re familiar with some of the top live chat apps for lawyers, you can conduct your own research to determine which chat app is the best fit for your firm. If you have any questions on the above live chat apps for lawyers or need assistance driving more traffic to your firm’s website, contact us for help.

This post has been edited and republished from Dec. 22, 2020.

lead generation

Updated on December 22nd, 2020.


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