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Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]

In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. With 71% of lawyers having a social media presence, your firm can stand out from the rest by utilizing Instagram. Law […]

As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked to understand your law firm’s marketing performance. The key to using data to make better decisions is pulling the correct data and seeing each metric […]

Two of the biggest heavy hitters in digital marketing recently announced a unique integration that can make a huge impact on B2B lead generation. Amidst rising customer acquisition numbers, the partnership between TikTok and HubSpot will help firms capture more leads and manage them with their CRM system. Here is how the integration will streamline […]

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

The rise of AI-powered search engines has become a popular source of information. However, understanding the nuances of AI search in the legal sector is crucial for professionals and marketers alike. How does AI search differ from regular search? And what does it all mean for legal marketers? We are breaking down what you need […]

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]

Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong social media content […]

LinkedIn can be a truly powerful tool for law firms. With more than 950 million users in 200 countries, LinkedIn has developed into an essential resource for law professionals looking for networking opportunities and answers to their day-to-day problems.  But to get the most from the platform, everything you post must be devised for maximum […]

With 2023 drawing to a close, now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we detail what experts say will be the 10 most impactful law […]

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]