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If there is one phrase that tends to strike fear into the hearts of search engine marketers, it’s “Google Core Update”. However, they are a part of digital marketing and are likely never going away. Though the updates come and go, you can be knowledgeable about how these changes impact your website and how you […]

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely […]

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]

The legal industry is very unique in terms of marketing. For one thing, it’s highly competitive. Additionally, much of legal marketing relies on compelling content and thought leadership – that most legal professionals don’t have time to create. Plus, there are certain ethical and legal considerations that make creating legal content more complicated.  Why is […]

With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social media sphere, causing a huge push for short-form videos, and even influencing Instagram to move […]

Account-based marketing is becoming more popular. A recent Salesforce report estimated that 89% of B2B marketers have an ABM strategy in place today. What used to be a time-consuming and expensive process is becoming more accessible for law firms of all sizes – not to mention easier and more affordable. ABM is especially important since […]

Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content marketing techniques dominate SEO methods, email marketing continues to show a strong track record and high rate of success. If […]

Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media, the more it can do for your firm. If you’re just getting started, we’re here to […]

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone of a successful digital strategy, but creating compelling content is […]

Video is becoming the most important type of content in the digital landscape. Businesses are investing more of their resources into creating compelling video content – and for good reason. Since the pandemic, online media consumption has increased by 215% – with audiences spending an average of 19 hours a week watching videos. If you […]

In the year 2023, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business leaders should embrace. These timeless digital marketing strategies are not going anywhere – […]