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Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post, we’re going to dive into the 15 ways you can master writing SEO friendly law firm blog […]

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on.  Why Repurpose Content?  When it comes down to it, repurposing […]

All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that posting at certain times is better than others. Here’s what legal marketers need to know […]

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We’ll cover them here and help you to better determine how your law firm’s SEO campaign […]

Threads is the latest social media app to gain popularity, and since its creation many law firms have joined the app. However, many still wonder what they should post on the app and what type of content will perform best.  Post Ideas For Law Firms On Threads 1. Ask a Question The best way to […]

72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier said than done. Just simply setting up a Zoom meeting isn’t enough, law firms should work to implement […]

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being achieved. Tracking your online presence and trajectory using KPIs will ensure that […]

When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important that law firms look for opportunities for guest blogging on others’ sites. Guest blogging is the act of […]

If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As social media continues to evolve, even seasoned marketers can get confused – not to mention those new to marketing! Many small firms don’t have […]

Since its creation, Threads has taken the world by storm. On July 3rd, the Threads app hit the app store. Created by the Instagram team and backed by Meta, the app aimed to replace Twitter by becoming the new ‘virtual town square’.  Since Threads’ creation, many questions have arisen from law firms who have chosen […]

Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm marketing strategy won’t produce the results you want. There are plenty of reasons for this, and it’s essential to understand where things […]

Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing, which makes it harder to nurture your relationship with them. Well-crafted emails are one of the […]