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LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much going on within the LinkedIn platform – job seeking, thought leadership, making connections, and conversations of all […]

Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. In fact, research shows that 76% of marketers achieved higher ROI with ABM than with any other marketing strategy. ABM involves targeting a specified and pre-defined list of companies or individuals. Instead of targeting the entire world of people who could be in […]

Social media is a part of most people’s lives, but few of us truly recognize its power. Marketers are in a rare position to understand how fundamentally social media can impact all of us – but only when used thoughtfully and efficiently.  Chances are you don’t have time to put together daily posts that resonate, […]

Pretty much everyone spends at least a few minutes of their day watching videos. In fact, 81% of Americans use YouTube and it is the second most used social media platform in the world. The potential to reach such a huge audience is just one reason to invest more in law firm video marketing this […]

Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2022 American Bar Association Legal Technology Survey Report, only 11% of respondents do not utilize social media to market their law firms. It’s more obvious than ever that an active social media presence is a must […]

When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm.  What is a Digital Marketing Strategy? A digital marketing strategy involves planning to establish an online presence through digital channels like organic search, social […]

Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll connect with potential clients just as they’re researching the very legal services you offer. Ignore SEO, and you’ll most certainly […]

Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering some of the most critical off-page SEO tactics, as well as how to find […]

Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your biggest marketing tool.  According to research, 75% of your website’s credibility is related to its […]

Threads is the latest hot app, and companies are finding a lot of value in creating a following there. Created by Instagram, Threads is a platform that allows users to share text updates and join public conversations. It’s gotten millions of downloads since its release, and smart legal marketers are looking for ways to make […]

High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and intentional approach. If you have questions on precisely how to leverage internal linking […]

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program and then aren’t sure of why their […]