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When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]

Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong social media content […]

LinkedIn can be a truly powerful tool for law firms. With more than 950 million users in 200 countries, LinkedIn has developed into an essential resource for law professionals looking for networking opportunities and answers to their day-to-day problems.  But to get the most from the platform, everything you post must be devised for maximum […]

With 2023 drawing to a close, now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we detail what experts say will be the 10 most impactful law […]

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]

 Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to attract and engage them.  In today’s highly competitive marketplace, lead nurturing has become crucial. In fact, 87% of marketers […]

The past few years have been challenging for many businesses. Facing economic uncertainty, most firms are trying to do more with less – and justify what they do spend. That’s why LinkedIn leaders have recently developed a tool to help B2B marketers understand where they are making the correct investments and see the ROI of […]

SEO has become a huge priority for digital marketers over the past decade. It’s easy to see why: most people search for solutions to their problems online, and you don’t have a chance of winning clients if they can’t find you there. SEO is crucial for discoverability, credibility, and lead generation. It’s important not to […]

LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]

Podcasts are the new “It” form of content. The popularity of podcasts worldwide has been on the rise in recent years, and it’s projected that the number of global podcast listeners will reach an estimated 464.7 million by the end of 2023. Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. […]

Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine optimization is a tactic that can drive more traffic to your blog and make sure that posts contribute to your bottom line. However, […]