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On November 30th, Good2bSocial released its 2023 Social Law Firm Index, which examines how Am Law 200 firms adopt and apply digital marketing in terms of brand building, engagement, and business development. The Social Law Firm Index analyzes each firm’s presence on the internet and across social media. It also evaluates their social usage to […]

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers, that’s great news – but all social media is not created equal. In order to obtain the highest ROI possible, you need to […]

SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along with their answers. SEO for Lawyers 1. What does SEO stand for? […]

Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]

In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. With 71% of lawyers having a social media presence, your firm can stand out from the rest by utilizing Instagram. Law […]

As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked to understand your law firm’s marketing performance. The key to using data to make better decisions is pulling the correct data and seeing each metric […]

Two of the biggest heavy hitters in digital marketing recently announced a unique integration that can make a huge impact on B2B lead generation. Amidst rising customer acquisition numbers, the partnership between TikTok and HubSpot will help firms capture more leads and manage them with their CRM system. Here is how the integration will streamline […]

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

The rise of AI-powered search engines has become a popular source of information. However, understanding the nuances of AI search in the legal sector is crucial for professionals and marketers alike. How does AI search differ from regular search? And what does it all mean for legal marketers? We are breaking down what you need […]

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]