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If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for inspiration for your next great content idea, look no […]

As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which are comprehensive content pieces that cover a particular topic or theme in-depth and link to related subtopics. In this blog article, we […]

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

While convincing a prospect to take action is always the primary goal, it’s not going to happen unless you can accompany them on their journey from awareness to eventual conversion. In order for that to occur, potential leads must first be able to locate your firm. Then, to ensure you’re well-positioned to provide what they […]

Web design is constantly evolving, but some things never change. Relevant, timely, and engaging content will always be crucial. However, the elements that can boost your website’s performance continually change and marketers need to adapt. To help you choose areas to focus on, we’ve compiled a list of the most important pieces of modern law firm […]

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]

Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to reduce your bounce rate and increase visitor engagement, consider optimizing your site for […]

If you’ve ever been part of a website overhaul, then you know how complex it can be. When it’s time to transition your website, there is so much to think about. It’s easy to focus on the great new user experience and compelling content you’ll include, but it’s essential not to forget about SEO. The […]

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy. They allow law firms to position themselves as thought leaders by sharing their expertise while garnering useful information on leads […]

One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).  AEO: The Basics Answer engine optimization is […]