Archives: Podcasts

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years, and is […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company’s channels, digital […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina spent 15 years as a professional services marketer. She started her own law firm right out of law […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content, communications, and digital technology platforms. As a former global CMO, Paula has held leadership positions at […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firm’s PR and digital marketing efforts. Stephen is based in New York and joined the firm in 2021 after managing digital communications at Hubbard & Read for […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO, analytics, and social media channels. Prior to her role as a digital marketer, Jenny worked with the firm’s attorney […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law.  Alan […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne & Parke in 2017, Emily has led several special projects for the firm, […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the […]

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come […]