Author: Noreen Fishman

Website accessibility is as important as SEO, but it’s often treated as an afterthought. The fact is, website structure and accommodations are integral parts of search engine optimization that help all visitors access your content. Without it, you’re essentially ignoring people with certain disabilities, which not only hurts your visitors but also your signals to […]

The world of digital marketing is always changing. Strategies that aid businesses in achieving success in a given year might not in another. As 2023 draws to a close, we can assess the most popular strategies used by legal marketers. The main developments in legal marketing over the past year are summarized here. Legal Marketing Trends […]

LinkedIn continues to advance its content ecosystem. You can use the various features available to better connect with decision-makers. When used effectively, LinkedIn can provide new avenues for business development, strengthen brand recognition, and raise one’s profile in the legal industry. In this post, we are exploring some advanced content tactics that will help you […]

Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal injury attorney.” To show up on Google for […]

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers, that’s great news – but all social media is not created equal. In order to obtain the highest ROI possible, you need to […]

Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]

Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong social media content […]

With 2023 drawing to a close, now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we detail what experts say will be the 10 most impactful law […]

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]

Podcasts are the new “It” form of content. The popularity of podcasts worldwide has been on the rise in recent years, and it’s projected that the number of global podcast listeners will reach an estimated 464.7 million by the end of 2023. Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. […]

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]