Author: Noreen Fishman

Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content marketing techniques dominate SEO methods, email marketing continues to show a strong track record and high rate of success. If […]

Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media, the more it can do for your firm. If you’re just getting started, we’re here to […]

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone of a successful digital strategy, but creating compelling content is […]

In the year 2023, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business leaders should embrace. These timeless digital marketing strategies are not going anywhere – […]

LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much going on within the LinkedIn platform – job seeking, thought leadership, making connections, and conversations of all […]

Pretty much everyone spends at least a few minutes of their day watching videos. In fact, 81% of Americans use YouTube and it is the second most used social media platform in the world. The potential to reach such a huge audience is just one reason to invest more in law firm video marketing this […]

Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2022 American Bar Association Legal Technology Survey Report, only 11% of respondents do not utilize social media to market their law firms. It’s more obvious than ever that an active social media presence is a must […]

Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your biggest marketing tool.  According to research, 75% of your website’s credibility is related to its […]

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post, we’re going to dive into the 15 ways you can master writing SEO friendly law firm blog […]

All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that posting at certain times is better than others. Here’s what legal marketers need to know […]

72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier said than done. Just simply setting up a Zoom meeting isn’t enough, law firms should work to implement […]

When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important that law firms look for opportunities for guest blogging on others’ sites. Guest blogging is the act of […]