Author: Noreen Fishman

While convincing a prospect to take action is always the primary goal, it’s not going to happen unless you can accompany them on their journey from awareness to eventual conversion. In order for that to occur, potential leads must first be able to locate your firm. Then, to ensure you’re well-positioned to provide what they […]

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy. They allow law firms to position themselves as thought leaders by sharing their expertise while garnering useful information on leads […]

Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand generation comes in. What is Demand Generation? Demand generation can be viewed as a subset of marketing and […]

As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most authoritative evergreen content can begin to show age over time. That being said, […]

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content and consider which might be right for your law firm’s next campaign. Here is a breakdown […]

Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. As a refresher, ABM is a strategic approach to marketing that leverages highly targeted and personalized communications to gain new business from a particular company (or account). Rather than developing a broad marketing campaign that attracts huge numbers (for only a few to […]

Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your blog, that’s even better. While it can be difficult to […]

Website accessibility is as important as SEO, but it’s often treated as an afterthought. The fact is, website structure and accommodations are integral parts of search engine optimization that help all visitors access your content. Without it, you’re essentially ignoring people with certain disabilities, which not only hurts your visitors but also your signals to […]

The world of digital marketing is always changing. Strategies that aid businesses in achieving success in a given year might not in another. As 2023 draws to a close, we can assess the most popular strategies used by legal marketers. The main developments in legal marketing over the past year are summarized here. Legal Marketing Trends […]

LinkedIn continues to advance its content ecosystem. You can use the various features available to better connect with decision-makers. When used effectively, LinkedIn can provide new avenues for business development, strengthen brand recognition, and raise one’s profile in the legal industry. In this post, we are exploring some advanced content tactics that will help you […]

Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal injury attorney.” To show up on Google for […]