Author: Noreen Fishman

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]

The speed at which your law firm’s website loads can have a tremendous impact on how your visitors react to it. We live in a world of instant gratification, and that’s exactly what visitors expect. A one second delay can be the difference between someone staying and looking through your content, or leaving. Research shows […]

Having the right project management tool can dramatically improve your team’s efficiency, productivity, and accountability.  The best project management tool for your team is going to depend on different factors like what you want to accomplish, your management style, and how much you’re willing to invest. Every team is different. It’s important to find a […]

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

Does your firm have a social media policy? If so, do you know what it contains? When was the last time it got reviewed and updated? Are your employees even aware the policy exists? A properly crafted social media policy will not only reduce risks, it can also be used as a tool to educate employees on […]

When it comes to marketing online, one of the best things you can do for your law firm is publish an article on Wikipedia. Although anyone can write or edit articles on this massive online encyclopedia, everything must pass a rigorous review process before it’s finalized, approved, and published for the public to see. In […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, reduces errors, increases […]

Google Analytics for Law Firms  If you want to know what kind of impact your website and marketing efforts have made, you need to know which statistics to look at. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]

TRUST is defined as the “firm belief in the reliability, truth, ability or strength of someone or something.” Taking the time to build trust is the key ingredient to a successful lawyer-client relationship.

Live streaming can exponentially grow the audience at an event