SEO for Lawyers: How to Generate Leads Through SEO
It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts. However – when done correctly – SEO […]
How Lawyers Can Embrace the Power of Authentic Social Media Marketing
Over the past few years, people have grown more skeptical of what they see and read online. “Fake news”, privacy scandals, and security issues have eroded users’ trust in today’s digital landscape (for example, 37% of respondents to one survey use Facebook less as a result of the Cambridge Analytica data breach). Though the largest […]
The Benefits of Using HubSpot as Your Law Firm’s Marketing Software
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software – a one-stop-shop, if you will. It gives legal marketers everything they need to run multi-touch […]
The Ultimate Guide to Content Marketing for Law Firms in 2023
What is Content Marketing? HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, […]
Why Great UX is Important for Law Firm Website Design
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site. But how can you encourage people to take the next step once they’ve arrived? This […]
8 Website Design Tips for Law Firms
Your website is a reflection of your firm. Ideally, it enhances your branding and voice, But while there are many different directions you can take the site in, there are a few best practices when it comes to law firm website design that should always be followed. Truly great web design always supports a positive […]
How Law Firms Can Access Google Analytics 4 Audience Builder When Creating Ads
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), streamlining the entire audience creation process […]
15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand, misusing social media channels can do damage to your reputation or chip away at credibility you’ve worked hard to establish. […]
Google Analytics Terms That Legal Marketers Need To Know
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start. To help you feel more comfortable with all things Google Analytics, we’re breaking down the terms that legal marketers need to know. Acquisition – This metric […]
Using ChatGPT for Keyword Research
ChatGPT is a powerful research tool that can speed up many processes. Many digital marketers are using the platform in creative ways to make their jobs easier. Keyword research for law firm SEO is one such area. While ChatGPT shouldn’t replace traditional keyword tools or tactics, it can be a helpful supplement – leading to better […]
Establishing LinkedIn Thought Leadership for Law Firms
If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when you highlight your expertise and brand. By creating […]
How Law Firms Can Easily Create a Random Sample from a List on HubSpot
In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire database without some feedback first. Is it possible to create a subset of a larger list that is actually […]