Author: Noreen Fishman

Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community, and bolster their brand. But as Instagram evolves, it’s crucial to stay updated with the latest features and trends. This blog post […]

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook, Twitter, etc., before hiring a service or purchasing a product.  So, you can be sure potential clients will […]

In this blog, we will explore alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for […]

In an ideal world, every TikTok you create will go viral — but that’s not how the world works. The nature of social media means that consistency often yields better results than virality. In this blog, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available […]

Learning how to measure your law firm’s success on social media can be a tricky task. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to describe them. In reality though, once you know what to […]

In the competitive world of legal services, attracting potential clients online has never been more crucial. As a law firm, your landing page is often the first point of contact with potential clients. It’s the virtual front door to your practice — a place where first impressions matter immensely. Crafting compelling landing page copy that […]

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your firm’s online presence and reputation. This blog post will explore video marketing essentials and how law firms can leverage this dynamic medium to build […]

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a list of specific, key companies. The goal is to engage each company on an individual level by basing messaging on their specific attributes […]

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is the integration of TikTok with HubSpot. This blog post will delve into how law firms can harness this powerful combination to […]

When people commit to spending their hard-earned dollars, they go through a process. This is true of even the most basic consumer goods, but the process tends to be more complex when choosing a law firm. What is referred to as the “buyer’s journey” helps individuals become more informed and prepared to select a lawyer. […]

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most pressing challenges.  That’s where […]

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms publish often gets a bad reputation for being boring and uninteresting. A lot of digital marketers will also shy away from working in […]