Author: Noreen Fishman

Simply put, a “backlink” is a link to your website from an external website. They’re useful for improving a website’s search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm’s website on search engines. Though there’s a complex science behind backlinks and their effect on SEO, we’ve […]

Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one of the many Google tools that is completely free. […]

Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and also doing what you can to lead prospective clients […]

Want to Learn How to Use Social Media for Audience Targeting? You know by now that social media makes an impact. In fact, Pew Research recently stated that 14% of Americans have changed their opinion on an issue based on something they saw on social media. That means you have a real opportunity to connect […]

Measuring your marketing performance on social media can be tricky. If you really want to know how your social media marketing efforts are performing, it’s essential that you conduct a social media audit regularly. Without regular audits, you’re flying blind. An in-depth audit will allow you to see exactly where you’re committing your effort and […]

A law firm blog editorial calendar might seem like overkill for something as simple as writing a post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look at […]

Good content is the heart and soul of a successful online marketing strategy. From text to images, videos, and overall layout, content can make or break an entire campaign. It is important to add value to an already large pool of information. You can’t just be echoing what everybody else is saying. You have to […]

Facebook recently implemented a change to the way organic reach is calculated within their reports. At first glance, it could produce some scary looking results. The company has said that organizations could see numbers drop by as much as 20%. Even though a 20% drop in your reported organic reach might sound scary, the good […]

If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You know that attracting new visitors and leads is about a lot more than just churning […]

On January 11, Facebook made an announcement about some pretty radical changes being made to the algorithms that build their users’ newsfeeds. The company plans to roll out changes over the next few months designed to make it easier for users to build and maintain personal connections. The overall goal is to make Facebook more […]

If you count on Facebook ads to draw in more customers, it’s vital that you have a means to keep track of them. You need to know the impact they have and if they make any difference to your target viewers. Spending funds on Facebook ads with no understanding of their efficiency is a pointless […]

One sure fire way to make your marketing work better is to add or improve calls to action throughout your law firm website and marketing materials. In case you’re not familiar with the term, a call to action (often abbreviated as CTA) is very much what it sounds like. It is a line of text […]