Author: Noreen Fishman

Covid-19 has triggered a dramatic uptick in online participation and important changes in search and social media behavior.  In the short term, most of us are focused on how the Coronavirus impacts our personal and professional lives, and that is likely to continue for some time.  This creates an important opportunity for law firms to […]

Podcasting for lawyers is an easy way to increase attorneys’ visibility and their reputations as experts. The challenge that comes with such a popular medium is that growing your audience is easier said than done. To ensure your law firm’s podcast is set up for success, you need to make sure the right people can […]

In these unpredictable times, it’s become more important to be thoughtful about your law firm’s messaging and advertising tactics on LinkedIn. It’s also crucial to consider how communication preferences are shifting towards being more interactive and conversational.  In response to a shift in preferences, LinkedIn has introduced Conversation Ads, a new ad type that can […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. In light of the new reality, law firm marketers have to be realistic about the behavior and tendencies of social media users and the implications for marketing. Communications need to adapt to address the real-time issues […]

Since the World Health Organization (WHO) declared the coronavirus (COVID-19) outbreak as a pandemic, social distancing and quarantine are affecting every business in the U.S. Traditional law firms, which were busy up until a few weeks ago holding face-to-face meetings with clients, prepping for trials and litigating in court are now puzzled. They are busy […]

These previous weeks have marked a new era in the legal industry and in business operations as a whole. Litigation has come to a standstill and remote working environments are the new norm. Whether you’re a lawyer or a law firm marketer, we understand how you might be feeling overwhelmed by the sudden impact the […]

We are in truly unprecedented times. In the midst of the coronavirus pandemic, professionals across the globe are adjusting to a remote-working environment.  At the same time, good communications and a strong outreach are more important during times like these. With the changing work environment we have been receiving many inquiries regarding law firm webinars […]

If you follow our blog, you know we’re big believers in LinkedIn for lawyers. LinkedIn is a powerful tool for natural networking and lead generation, and is becoming more useful for paid advertising as well. Many of our clients want to set up LinkedIn campaigns, but aren’t necessarily sure what to do from there. That’s […]

Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects. Though creating compelling content is the first step, many lawyers make the mistake of developing great content and then neglecting a strategy around it. To […]

Law Firm Guide to Twitter Ads Did you know hundreds of millions of people use Twitter every day? It stands to reason that if Twitter is not a part of your law firm’s marketing plans, you might be missing out. In fact, advertising on Twitter can put your messaging directly in front of your target […]

What are the best social listening tools for law firms? Social Media has become an inseparable segment of today’s business world. It is a versatile tool that can not only be used for networking with people but also for monitoring the market response towards the company’s brand. Just like other business segments, the benefits of […]

Since Twitter leverages such short snippets of copy, it’s often viewed as the simplest social media platform. However, that’s certainly not the case and not properly understanding the channel or building out a strategy can lead to time-wasting efforts. Ensure your team is sufficiently informed on Twitter marketing tips and best practices so that your […]