Author: Noreen Fishman

The previous weeks have marked a new era in the legal industry and in business operations as a whole. In light of the new reality, law firm marketers have to be realistic about the behavior and tendencies of social media users and the implications for marketing. Communications need to adapt to address the real-time issues […]

Since the World Health Organization (WHO) declared the coronavirus (COVID-19) outbreak as a pandemic, social distancing and quarantine are affecting every business in the U.S. Traditional law firms, which were busy up until a few weeks ago holding face-to-face meetings with clients, prepping for trials and litigating in court are now puzzled. They are busy […]

These previous weeks have marked a new era in the legal industry and in business operations as a whole. Litigation has come to a standstill and remote working environments are the new norm. Whether you’re a lawyer or a law firm marketer, we understand how you might be feeling overwhelmed by the sudden impact the […]

We are in truly unprecedented times. In the midst of the coronavirus pandemic, professionals across the globe are adjusting to a remote-working environment.  At the same time, good communications and a strong outreach are more important during times like these. With the changing work environment we have been receiving many inquiries regarding law firm webinars […]

If you follow our blog, you know we’re big believers in LinkedIn for lawyers. LinkedIn is a powerful tool for natural networking and lead generation, and is becoming more useful for paid advertising as well. Many of our clients want to set up LinkedIn campaigns, but aren’t necessarily sure what to do from there. That’s […]

Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects. Though creating compelling content is the first step, many lawyers make the mistake of developing great content and then neglecting a strategy around it. To […]

Law Firm Guide to Twitter Ads Did you know hundreds of millions of people use Twitter every day? It stands to reason that if Twitter is not a part of your law firm’s marketing plans, you might be missing out. In fact, advertising on Twitter can put your messaging directly in front of your target […]

What are the best social listening tools for law firms? Social Media has become an inseparable segment of today’s business world. It is a versatile tool that can not only be used for networking with people but also for monitoring the market response towards the company’s brand. Just like other business segments, the benefits of […]

Since Twitter leverages such short snippets of copy, it’s often viewed as the simplest social media platform. However, that’s certainly not the case and not properly understanding the channel or building out a strategy can lead to time-wasting efforts. Ensure your team is sufficiently informed on Twitter marketing tips and best practices so that your […]

As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow and the platform is one that allows a high degree of targeting by industry and audience. According to these statistics from Hootsuite, two professionals join […]

If you’re like most firms, you’re not currently measuring social media return on investment (ROI). Many of the law firms we hear from aren’t currently measuring the ROI on their social activities, and might not even know what determines ROI or how to track it. In this post, you’ll find tips on how to measure […]

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]