Author: Good2bSocial

Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues. While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what […]

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes […]

Marketing can be one of the most difficult parts of running a law firm or a business as it’s something that needs continuous effort. Marketing styles can also change over time depending on the current trends—and these styles differ from market to market. For global law firms and companies, there are additional complexities involved as […]

Today, Guy Alvarez discusses GDPR and the challenges and opportunities it presents to marketers at law firms and legal services companies. Listen in for an overview of the major changes this new privacy policy will have on legal marketers as well as several suggestions for using GDPR regulations as an opportunity to strengthen the relationship […]

Email marketing allows you to build relationships with your prospects as you send them emails in the hopes of converting them into clients. But simply typing a message and sending it out won’t do. An email marketing campaign should not only be efficient; it has to be effective enough to make sure that your prospects […]

A marketing campaign can be defined simply as a collection of activities – from sending emails to sharing blog posts on social media – that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When […]

Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite […]

How do you create client loyalty? it’s all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Subscribe to the Legal Marketing […]

There’s a journey every prospect goes through to become a paying client. Inbound marketing serves up useful content for every stage of that journey. HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get […]

Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Keynote speaker, consultant, author, and legal commentator, Timothy B. Corcoran chats with Good2bSocial founder, Guy […]

Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path.  Subscribe to […]

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyer’s journey in the search for legal services and how marketing automation helps to pinpoint […]