Author: Good2bSocial

Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]

When it comes to law firm websites, the ultimate goal isn’t just attracting visitors—it’s converting them into clients. Website conversions are crucial because they directly affect your firm’s bottom line. A well-optimized website that encourages potential clients to take action—whether it’s scheduling a consultation, filling out a contact form, or calling your office—can make all […]

Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can use to manage a […]

HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder HubSpot has 216,840 happy customers. As a HubSpot Platinum Partner and the Top Digital Agency HubSpot Partner in the legal industry, […]

Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls under the umbrella of digital marketing: it’s the strategic promotion of your firm’s website to increase its visibility and attract relevant traffic. […]

In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. Encompassing a wide range of tools that save both time and resources, these automation tools free law firms to focus on their overall marketing strategy. Yet while many big firms have begun using marketing automation software, others […]

There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential clients to begin their search for an attorney online. A well-planned strategy […]

We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many other factors that go into turning website visitors […]

If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you have to sell is your own knowledge, showing that you are an authority in certain subjects is a powerful form of […]

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through the door. This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is […]

In today’s technology-driven global economy, it is essential that your law firm’s website has a professional appearance and provides valuable client-centric information to your target audience. To stay competitive in the modern marketplace, your law firm website has to instill a level of credibility and trust in order to influence prospective clients to pick up […]

All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency. However, many law firms are hesitant to jump to this conclusion because they don’t see the value […]